Survey - Falsifiability and Learning in Entrepreneurship

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Evaluate how you and your team apply scientific thinking to business growth.

This short survey explores how entrepreneurs use falsifiability, the ability to test and disprove assumptions, to drive smarter decisions and faster learning.

• How do you currently decide whether a business assumption is true or false?

  Customer feedback

  Sales results

  Internal opinion

  Data experiment or test

  None of the above

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• When making strategic claims (e.g., “this product will scale”), do you define what evidence would disprove that claim?

  Always

  Sometimes

  Rarely

  Never

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• How comfortable are you with designing "fail-fast" experiments?

  Very comfortable

  Somewhat comfortable

  Neutral

  Uncomfortable

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• How often do you use quantitative tests (A/B tests, pilot runs, or trials) to validate hypotheses?

  Frequently

  Occasionally

  Rarely

  Never

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• What’s your main barrier to running falsifiable tests? (Falsifiable tests are experiments designed so that clear evidence can prove a business assumption wrong.)

  Lack of time

  Limited data

  Fear of failure or invalidation

  Team resistance

  Don’t know how to design tests

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• In your company, is being wrong treated as:

  A failure

  A learning opportunity

  A performance risk

  Depends on the context

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• What kind of support would help you apply falsifiability thinking more effectively?

  Tools for rapid experimentation

  Training on hypothesis design

  Examples of startup tests

  Accountability structure

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• Age Range

  Under 25

  25–34

  35–44

  45–54

  55+

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• Gender

  Female

  Male

  Non-binary

  Prefer not to say

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• Business Stage

  Idea / Concept

  Early Stage (pre-revenue)

  Growth Stage (revenue-generating)

  Scaling / Expansion

  Established

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• Industry / Sector

  Technology / Software

  Manufacturing / Production

  Creative / Media

  Retail / E-commerce

  Services / Consulting

  None of the above

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• Years in Business

  Less than 1 year

  1–3 years

  4–7 years

  8+ years

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• Number of Employees

  1 (solo founder)

  2–5

  6–10

  11–25

  26+

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• Education Level

  Secondary / High School

  Diploma / Certificate

  Bachelor’s Degree

  Postgraduate Degree

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• Have you previously (or currently) participated in an entrepreneurship or accelerator programme?

  Yes

  No

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• In one line, describe how you could make your next key decision falsifiable.

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